MUSEUM OF ART AND HISTORY AT THE MCPHERSON CENTER Charity Report

Public IRS 990 nonprofit record

MUSEUM OF ART AND HISTORY AT THE MCPHERSON CENTER

EIN 94-2718861 · Arts, Culture & Humanities (A510)

What they do

THE MUSEUM of ART and HISTORY WAS FOUNDED IN 1996 to PROMOTE A GREATER UNDERSTANDING of CONTEMPORARY ART and THE HISTORY of SANTA CRUZ COUNTY. ITS MISSION is to BRING PEOPLE TOGETHER THROUGH ART and LOCAL HISTORY to EXPLORE OUR DIVERSE CULTURES, WHICH IT ACCOMPLISHES BY OFFERING A FULL SLATE of ART and HISTORY EXHIBITIONS, VISUAL and PERFORMING ARTWORKS, PUBLIC FESTIVALS, EDUCATION and OUTREACH PROGRAMS, and CULTURAL CELEBRATIONS IN COLLABORATION WITH ITS MANY PARTNERS.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $69.40 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders21 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

113.55%of revenue went to mission work69.4% of expenses · Program services

20.56%of revenue went to fundraising12.6% of expenses

$163.63spent for every $100 of revenueSpending was higher than revenue this year.

29.52%of revenue went to management and office costs18.0% of expenses

$2.89in assets for every $1 spent this yearSome assets cannot be spent right away.

52.6%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Worth asking: Expenses exceeded revenue by $749,055 this year. Ask whether that was planned or caused by a one-time event.

Pay context: The highest compensation shown in this filing is $168,634 for ROBB WOULFE (EXECUTIVE DIR.). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$1,177,174

Mission workProgram services$1,336,738113.55% of revenue69.4% of expenses

ManagementOffice and general costs$347,45629.52% of revenue18.0% of expenses

FundraisingAsking for donations$242,03520.56% of revenue12.6% of expenses

Total expenses$1,926,229163.63% of revenue

Expenses were greater than revenue, so the colored ring fills the available $100 and the total above 100% is shown below.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2024CurrentExpense mix: 69.4% mission · 18.0% management · 12.6% fundraisingTotal expenses: 163.63% of revenue

2023Expense mix: 75.5% mission · 17.0% management · 7.5% fundraisingTotal expenses: 148.28% of revenue

2022Expense mix: 65.8% mission · 16.7% management · 17.5% fundraisingTotal expenses: 110.75% of revenue

2021Expense mix: 72.7% mission · 13.1% management · 14.3% fundraisingTotal expenses: 103.85% of revenue

2020Expense mix: 56.2% mission · 27.6% management · 16.2% fundraisingTotal expenses: 141.37% of revenue

2019Expense mix: 73.0% mission · 21.2% management · 5.9% fundraisingTotal expenses: 150.23% of revenue

2018Expense mix: 79.9% mission · 9.7% management · 10.4% fundraisingTotal expenses: 133.52% of revenue

2017Expense mix: 79.0% mission · 10.0% management · 11.0% fundraisingTotal expenses: 79.62% of revenue

Money in and money out

Revenue$1,177,174

Expenses$1,926,229

Annual shortfall $749,055 Expenses were higher than revenue for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$1,336,738 · 69.4% of expenses

Management and office costs$347,456 · 18.0% of expenses

Fundraising$242,035 · 12.6% of expenses

See all reported dollar amounts

Revenue$1,177,174

Expenses$1,926,229

Assets$5,576,018

Income$1,944,790

Contributions$618,801

Mission work (program services)$1,336,738

Fundraising$242,035

Management and general$347,456

Stocks and bonds$439,103

Accounting fees$87,736

People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

ROBB WOULFEEXECUTIVE DIR. · 40 hrs/week $168,634Base $159,494 · Other $9,140

MARLA NOVOINTERIM ED · 40 hrs/week $113,930Base $100,389 · Other $13,541

HANS WUERFMANNSDOBLERDIR. OF FINANCE · 40 hrs/week $98,254

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (21)

ROBB WOULFEEXECUTIVE DIR.

MARLA NOVOINTERIM ED

HANS WUERFMANNSDOBLERDIR. OF FINANCE

YVETTE CONTOISTRUSTEE

ALIYAH NANCETREASURER

STEPH JACOBSTRUSTEE

ROXANNE OLSONTRUSTEE

ROB DARROWSECRETARY

ROB BLITZERTRUSTEE

REBECCA HERNANDEZAT LARGE

PETER WENGTRUSTEE

MERCEDES LEWISTRUSTEE

MEILIN OBINATATRUSTEE

KEITH HOLTAWAYTRUSTEE

JORIAN WILKINSCHAIR

JON SISKVICE CHAIR

JESSICA CARRASCOTRUSTEE

JASMINE ALINDERTRUSTEE

GINGER SCHULICK PORCELLAEXECUTIVE DIR.

BILL KEMPFTRUSTEE

ANN OSTERMANNTRUSTEE

About this charity

Recognized since: January 1983
Location: 705 FRONT ST, SANTA CRUZ, CA 95060-4508
County: Santa Cruz
In care of: % LIS DUBOIS
Primary officer: GINGER SHULICK PORCELLA, Executive Dir.

How to reach them

WebsiteVisit the charity’s website Emailinfo@santacruzmah.org Phone(831) 429-1964

Filing and classification

Latest tax year: 2024
Tax period began: July 1, 2024
Return type: 990
Tax preparer: HUTCHINSON AND BLOODGOOD LLP
NTEE classification: Arts, Culture & Humanities (A510)