NATIONAL ALOPECIA AREATA FOUNDATION Charity Report

Public IRS 990 nonprofit record

NATIONAL ALOPECIA AREATA FOUNDATION

EIN 94-2780249 · Medical Research (H00Z)

What they do

NAAF Drives Research to Find A Cure and Accessible Treatments for Alopecia Areata, Supports Those Those Impacted, and Educates The Public About The Disease.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $72.80 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2025The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders20 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

70.15%of revenue went to mission work72.8% of expenses · Program services

15.59%of revenue went to fundraising16.2% of expenses

$96.30spent for every $100 of revenueRevenue covered expenses this year.

10.56%of revenue went to management and office costs11.0% of expenses

$1.23in assets for every $1 spent this yearSome assets cannot be spent right away.

61.1%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Pay context: The highest compensation shown in this filing is $352,349 for NICOLE FRIEDLAND (PRESIDENT & CEO). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2025

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$3,998,061

Mission workProgram services$2,804,46170.15% of revenue72.8% of expenses

ManagementOffice and general costs$422,26510.56% of revenue11.0% of expenses

FundraisingAsking for donations$623,45615.59% of revenue16.2% of expenses

Revenue left after expensesReported annual surplus$147,8793.70% of revenueShown in gray on the chart

Total expenses$3,850,18296.30% of revenue

Gray means reported revenue left after expenses for this filing year. It does not necessarily mean cash sitting in a bank account.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2025CurrentExpense mix: 72.8% mission · 11.0% management · 16.2% fundraisingTotal expenses: 96.30% of revenue

2024Expense mix: 70.2% mission · 13.9% management · 15.9% fundraisingTotal expenses: 87.12% of revenue

2023Expense mix: 74.8% mission · 9.3% management · 15.9% fundraisingTotal expenses: 70.43% of revenue

2022Expense mix: 78.4% mission · 6.9% management · 14.7% fundraisingTotal expenses: 99.33% of revenue

2021Expense mix: 79.0% mission · 7.2% management · 13.8% fundraisingTotal expenses: 80.46% of revenue

2020Expense mix: 77.6% mission · 9.0% management · 13.5% fundraisingTotal expenses: 119.07% of revenue

Money in and money out

Revenue$3,998,061

Expenses$3,850,182

Annual surplus $147,879 Revenue was higher than expenses for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$2,804,461 · 72.8% of expenses

Management and office costs$422,265 · 11.0% of expenses

Fundraising$623,456 · 16.2% of expenses

See all reported dollar amounts

Revenue$3,998,061

Expenses$3,850,182

Assets$4,739,437

Income$4,321,303

Contributions$2,444,229

Mission work (program services)$2,804,461

Fundraising$623,456

Grants given$1,564,320

Average grant$41,166

Management and general$422,265

Stocks and bonds$2,363,643

People

Leadership and board

Tax year 2025

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

NICOLE FRIEDLANDPRESIDENT & CEO · 40 hrs/week $352,349Base $327,697 · Other $24,652

LAURA MACIAGCHIEF OPERATING OFFICER · 40 hrs/week $220,640Base $203,975 · Other $16,665

ROBERT BAKER IIICHIEF GROWTH OFFICER · 40 hrs/week $205,741Base $192,125 · Other $13,616

GEORGE GONDOCHIEF MISSION OFFICER · 40 hrs/week $163,166Base $159,517 · Other $3,649

LISA ANDERSONVICE PRESIDENT OF RESEARCH AND EDUCATION · 40 hrs/week $154,306Base $144,156 · Other $10,150

JENNA SMITHMARKETING AND COMMUNICATIONS DIRECTOR · 40 hrs/week $111,319Base $110,262 · Other $1,057

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (20)

NICOLE FRIEDLANDPRESIDENT & CEO

LAURA MACIAGCHIEF OPERATING OFFICER

ROBERT BAKER IIICHIEF GROWTH OFFICER

GEORGE GONDOCHIEF MISSION OFFICER

LISA ANDERSONVICE PRESIDENT OF RESEARCH AND EDUCATION

JENNA SMITHMARKETING AND COMMUNICATIONS DIRECTOR

LISA BARD LEVINEDIRECTOR

TYRONE FOLLIARD-OLSONVICE CHAIR

SIMON RUBENSTEINDIRECTOR

SHAWN BORISOFFDIRECTOR

SHAMSHA DAMANIDIRECTOR

RUTH RAMA-WITTDIRECTOR

RON SACADIRECTOR

MAUREEN MCGETTIGANSECRETARY

ANN HOLLINSCHAIR

JONELLE MASSEYDIRECTOR

JIM OCONNELLCHIEF FINANCIAL OFFICER

DR BRETT KINGDIRECTOR

DAVID GRANSONDIRECTOR

BONNIE CHONGDIRECTOR

About this charity

Recognized since: January 1982
Location: 1500 GRANT AVE STE 242, NOVATO, CA 94945-3182
County: Marin
In care of: Laura Maciag
Primary officer: Laura Maciag, Interim CEO

How to reach them

WebsiteVisit the charity’s website Emailinfo@naaf.org Phone(415) 472-3780

Filing and classification

Latest tax year: 2025
Tax period began: January 1, 2025
Return type: 990
Tax preparer: HIEP PHAM CPA INC
NTEE classification: Medical Research (H00Z)
Grant-giving organization: Yes