BAY AREA SENIOR SERVICES INC Charity Report

Public IRS 990 nonprofit record

BAY AREA SENIOR SERVICES INC

EIN 94-3008774 · Senior Citizens Housing & Retirement Communities (L22)

What they do

to PROVIDE CARE and HOUSING for THE ELDERLY.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $70.20 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2023The report may be old. Ask for a newer one.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders12 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

73.05%of revenue went to mission work70.2% of expenses · Program services

0.00%of revenue went to fundraising0.0% of expenses

$104.02spent for every $100 of revenueSpending was higher than revenue this year.

30.97%of revenue went to management and office costs29.8% of expenses

$2.65in assets for every $1 spent this yearSome assets cannot be spent right away.

8.7%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Worth asking: Expenses exceeded revenue by $818,515 this year. Ask whether that was planned or caused by a one-time event.

Pay context: The highest compensation shown in this filing is $284,642 for MARTIN HERTER (EXECUTIVE DIRECTOR). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2023

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$20,363,909

Mission workProgram services$14,874,94773.05% of revenue70.2% of expenses

ManagementOffice and general costs$6,307,23630.97% of revenue29.8% of expenses

FundraisingAsking for donations$2410.00% of revenue0.0% of expenses

Total expenses$21,182,424104.02% of revenue

Expenses were greater than revenue, so the colored ring fills the available $100 and the total above 100% is shown below.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2023CurrentExpense mix: 70.2% mission · 29.8% management · 0.0% fundraisingTotal expenses: 104.02% of revenue

2022Expense mix: 72.5% mission · 27.5% management · 0.0% fundraisingTotal expenses: 102.13% of revenue

2021Expense mix: 69.4% mission · 30.6% management · 0.0% fundraisingTotal expenses: 92.37% of revenue

2020Expense mix: 77.6% mission · 22.4% management · 0.0% fundraisingTotal expenses: 109.16% of revenue

2019Expense mix: 77.6% mission · 22.4% management · 0.0% fundraisingTotal expenses: 101.79% of revenue

2018Expense mix: 64.2% mission · 35.8% management · 0.0% fundraisingTotal expenses: 91.90% of revenue

2017Expense mix: 77.3% mission · 22.7% management · 0.0% fundraisingTotal expenses: 97.03% of revenue

2016Expense mix: 98.3% mission · 1.7% management · 0.0% fundraisingTotal expenses: 104.51% of revenue

Money in and money out

Revenue$20,363,909

Expenses$21,182,424

Annual shortfall $818,515 Expenses were higher than revenue for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$14,874,947 · 70.2% of expenses

Management and office costs$6,307,236 · 29.8% of expenses

Fundraising$241 · 0.0% of expenses

See all reported dollar amounts

Revenue$20,363,909

Expenses$21,182,424

Assets$56,154,015

Income$20,580,731

Contributions$1,769,799

Mission work (program services)$14,874,947

Fundraising$241

Management and general$6,307,236

Executive compensation (total)$241,452

Stocks and bonds$796,889

Investing fees$8,999

People

Leadership and board

Tax year 2023

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

MARTIN HERTEREXECUTIVE DIRECTOR · 40 hrs/week $284,642Base $261,749 · Other $22,893

SCOTT WITHROWDIRECTOR OF MEMBER SERVICES · 40 hrs/week $229,040Base $198,857 · Other $30,183

LESLIE BOWERSDIRECTOR OF HUMAN SERVICES · 40 hrs/week $200,327Base $167,448 · Other $32,879

BRIAN KWONGDIRECTOR OF BUSINESS SERVICES · 40 hrs/week $191,827Base $153,404 · Other $38,423

GAIL HUNTERDIRECTOR OF FACILLITY SERVICES · 40 hrs/week $168,655Base $143,261 · Other $25,394

MARLENE VASQUES SENIORDIRECTOR OF DINING SERVICES · 40 hrs/week $156,536Base $145,056 · Other $11,480

MARY SCHOEGGLVICE PRESIDENT/CFO · 1 hrs/week $61,762Base · Other $61,762

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (12)

MARTIN HERTEREXECUTIVE DIRECTOR

SCOTT WITHROWDIRECTOR OF MEMBER SERVICES

LESLIE BOWERSDIRECTOR OF HUMAN SERVICES

BRIAN KWONGDIRECTOR OF BUSINESS SERVICES

GAIL HUNTERDIRECTOR OF FACILLITY SERVICES

MARLENE VASQUES SENIORDIRECTOR OF DINING SERVICES

MARY SCHOEGGLVICE PRESIDENT/CFO

BILL LIEBERMANDIRECTOR

LARRY KNAPPSECRETARY (THROUGH JULY 2024)

PAM CLAASSENCHAIR/PRESIDENT

ROBERT KERRVICE CHAIR

SHEILA GARNERDIRECTOR

About this charity

Recognized since: January 1993
Location: ONE BALDWIN AVENUE, SAN MATEO, CA 94401
County: San Mateo
In care of: MARTIN HERTER
Primary officer: MARTIN HERTER, EXECUTIVE DIRECTOR

How to reach them

WebsiteVisit the charity’s website Emailprs@retirement.org Phone(888) 724-6424

Filing and classification

Latest tax year: 2023
Tax period began: October 1, 2023
Return type: 990
Tax preparer: CLIFTONLARSONALLEN LLP
NTEE classification: Senior Citizens Housing & Retirement Communities (L22)
IRS tax category: Senior Citizens Housing & Retirement Communities