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NORTHERN CALIFORNIA CHINESE MEDIA ASSOCIATION

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Public IRS 990 nonprofit record

NORTHERN CALIFORNIA CHINESE MEDIA ASSOCIATION

EIN 94-3401391 · Community Improvement & Capacity Building (S034)

What they do

THE SPECIFIC PURPOSES of THIS NONPROFIT ARE to PROMOTE SOLIDARITY, EDUCATE THE ASIAN COMMUNITIES AS WELL AS PROVIDING EDUCATIONAL SEMINARS, SUPPORT JOURNALISTS THAT PROMOTE FREE SPEECH and IN DEPTH COVERAGE, and MAKE CHARITABLE DONATIONS for EDUCATIONAL and CHARITABLE ACTIVITIES.

Before you give

Should I give to this charity?

Easy charity check
Look at where the money went

Of every $100 spent, about $50.50 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2025The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders21 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

43.48%of revenue went to mission work50.5% of expenses · Program services
$86.19spent for every $100 of revenueRevenue covered expenses this year.
$40.25in assets for every $1 spent this yearSome assets cannot be spent right away.
3.1%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

  1. Who did you help? Ask for a recent story or report that shows real results.
  2. What will my money do? Ask exactly what your gift will pay for.
  3. Is this really the charity? Give only through its official website or confirmed phone number.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2025

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$2,440
Mission workProgram services$1,06143.48% of revenue50.5% of expenses
ManagementOffice and general costs0.00% of revenue0.0% of expenses
FundraisingAsking for donations0.00% of revenue0.0% of expenses
Revenue left after expensesReported annual surplus$33713.81% of revenueShown in gray on the chart
Total expenses$2,10386.19% of revenue

Gray means reported revenue left after expenses for this filing year. It does not necessarily mean cash sitting in a bank account.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails
2025CurrentExpense mix: 50.5% mission · 0.0% management · 0.0% fundraisingTotal expenses: 86.19% of revenue
2024Expense mix: 55.0% mission · 0.0% management · 0.0% fundraisingTotal expenses: 298.82% of revenue
2022Expense mix: 55.8% mission · 0.0% management · 0.0% fundraisingTotal expenses: 124,675.00% of revenue

Money in and money out

Revenue$2,440
Expenses$2,103
Annual surplus $337 Revenue was higher than expenses for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$1,061 · 50.5% of expenses
See all reported dollar amounts
Revenue$2,440
Expenses$2,103
Assets$84,640
Income$2,440
Contributions$75
Mission work (program services)$1,061
People

Leadership and board

Tax year 2025

Names, titles, time, and compensation below are reported by the organization on its Form 990.

No compensation was reported for these leaders. The complete board and leadership roster is shown below.

Board and leadership roster (21)

HONG LUVICE PRESIDENT

Y C SUNDIRECTOR

RAYMOND KWOKDIRECTOR

RACHEL XIEDIRECTOR

MINA LIPUBLIC RELATION

LILY CHOU LOHDIRECTOR

KARMAN LIUDIRECTOR

JOHNNY LIUMEDIA

JOHN CHENDIRECTOR

JAMES YUPRESIDENT

IDA CHOYVICE PRESIDENT

HENRY KEEHON DIRECTOR

GRACE HWANGDIRECTOR

GIBERT YIPDIRECTOR

GEORGE SHAOSECRETARY

FRANKLIN WUHON PRESIDENT

FLORENCE LEUNGTREASURER

DIANA DINGDIRECTOR

DAVID PANGDIRECTOR

BRIAN HODIRECTOR

ARIEL WANGDIRECTOR

About this charity

Recognized since
January 2007
Location
1315 23RD AVE STE 210, SAN FRANCISCO, CA 94122-1640
County
City and County of San Francisco
In care of
% IDA CHOY YEE-YEE
Primary officer
IDA CHOY, Director

How to reach them

Filing and classification

Latest tax year
2025
Tax period began
January 1, 2025
Return type
990EZ
Tax preparer
ERIC TONG
NTEE classification
Community Improvement & Capacity Building (S034)

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About this report: Information comes from public nonprofit records and may show the latest filing available.

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