SAN DIEGO MUSEUM OF ART Charity Report

Public IRS 990 nonprofit record

SAN DIEGO MUSEUM OF ART

EIN 95-1696715 · Arts, Culture & Humanities (A510)

What they do

to INSPIRE, EDUCATE and CULTIVATE CURIOSITY THROUGH GREAT WORKS of ART.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $63.30 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders56 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

71.03%of revenue went to mission work63.3% of expenses · Program services

7.92%of revenue went to fundraising7.1% of expenses

$112.22spent for every $100 of revenueSpending was higher than revenue this year.

33.27%of revenue went to management and office costs29.6% of expenses

$4.82in assets for every $1 spent this yearSome assets cannot be spent right away.

59.7%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Worth asking: Expenses exceeded revenue by $1,934,904 this year. Ask whether that was planned or caused by a one-time event.

Pay context: The highest compensation shown in this filing is $530,901 for ROXANA VELASQUEZ (EXECUTIVE DIRECTOR & CEO). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$15,834,249

Mission workProgram services$11,246,90771.03% of revenue63.3% of expenses

ManagementOffice and general costs$5,267,53133.27% of revenue29.6% of expenses

FundraisingAsking for donations$1,254,7157.92% of revenue7.1% of expenses

Total expenses$17,769,153112.22% of revenue

Expenses were greater than revenue, so the colored ring fills the available $100 and the total above 100% is shown below.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2024CurrentExpense mix: 63.3% mission · 29.6% management · 7.1% fundraisingTotal expenses: 112.22% of revenue

2023Expense mix: 59.9% mission · 31.2% management · 8.9% fundraisingTotal expenses: 95.85% of revenue

2022Expense mix: 63.4% mission · 27.5% management · 9.1% fundraisingTotal expenses: 149.12% of revenue

2021Expense mix: 69.8% mission · 24.9% management · 5.2% fundraisingTotal expenses: 109.46% of revenue

2020Expense mix: 62.7% mission · 31.9% management · 5.4% fundraisingTotal expenses: 94.12% of revenue

2019Expense mix: 64.7% mission · 30.3% management · 4.9% fundraisingTotal expenses: 114.56% of revenue

2018Expense mix: 67.7% mission · 27.9% management · 4.4% fundraisingTotal expenses: 90.74% of revenue

2017Expense mix: 79.2% mission · 17.6% management · 3.2% fundraisingTotal expenses: 103.95% of revenue

Money in and money out

Revenue$15,834,249

Expenses$17,769,153

Annual shortfall $1,934,904 Expenses were higher than revenue for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$11,246,907 · 63.3% of expenses

Management and office costs$5,267,531 · 29.6% of expenses

Fundraising$1,254,715 · 7.1% of expenses

See all reported dollar amounts

Revenue$15,834,249

Expenses$17,769,153

Assets$85,662,683

Income$22,438,067

Contributions$9,451,848

Mission work (program services)$11,246,907

Fundraising$1,254,715

Management and general$5,267,531

Stocks and bonds$37,719,719

Investing fees$301,827

People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

ROXANA VELASQUEZEXECUTIVE DIRECTOR & CEO · 40 hrs/week $530,901Base $488,436 · Other $42,465

ANITA FELDMANDIRECTOR - CURATORIAL · 40 hrs/week $230,888Base $210,107 · Other $20,781

KARI KOVACHCHIEF OPERATING OFFICER · 40 hrs/week $215,936Base $200,067 · Other $15,869

RONDA CLAIRDIRECTOR - HUMAN RESOURCES · 40 hrs/week $198,167Base $160,083 · Other $38,084

STACEY LOOMISDIRECTOR - DEVELOPMENT · 40 hrs/week $194,663Base $175,849 · Other $18,814

DAN ZISKOCHIEF FINANCIAL OFFICER · 40 hrs/week $164,461Base $160,000 · Other $4,461

JOSHUA CULVERDIRECTOR - SECURITY & OPERATIONS · 40 hrs/week $153,814Base $124,031 · Other $29,783

MARIA DEIDRE GUEVARA GALLEGOSDIRECTOR-EDUCATION · 40 hrs/week $151,864Base $128,750 · Other $23,114

DALIA HAASEXECUTIVE ASSISTANT · 40 hrs/week $135,693Base $113,300 · Other $22,393

ANNA M LUJANCONTROLLER · 40 hrs/week $130,797Base $120,000 · Other $10,797

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (56)

ROXANA VELASQUEZEXECUTIVE DIRECTOR & CEO

ANITA FELDMANDIRECTOR - CURATORIAL

KARI KOVACHCHIEF OPERATING OFFICER

RONDA CLAIRDIRECTOR - HUMAN RESOURCES

STACEY LOOMISDIRECTOR - DEVELOPMENT

DAN ZISKOCHIEF FINANCIAL OFFICER

JOSHUA CULVERDIRECTOR - SECURITY & OPERATIONS

MARIA DEIDRE GUEVARA GALLEGOSDIRECTOR-EDUCATION

DALIA HAASEXECUTIVE ASSISTANT

ANNA M LUJANCONTROLLER

RHIANNA WHITETRUSTEE

ANALIA REGGIOTRUSTEE

MARIANELA DE LA HOZTRUSTEE

MELL GALLAHUETRUSTEE

MICKI OLINVICE-PRESIDENT

PAMELA GABRIELTRUSTEE

YOLANDA ORRANTIATRUSTEE

PHYLLIS SPEERTRUSTEE

WHITNEY SKALATRUSTEE

POLLY LIEWTRUSTEE

RACHEL INMONVICE-PRESIDENT

TONI BLOOMBERGVICE-PRESIDENT

ROBERT DOTSONPRESIDENT

ROCIO BERHOTRUSTEE

WEBSTER BUZZ KINNAIRDTRUSTEE

RORY BROWNTRUSTEE

ZORAIDA PAYNETRUSTEE

SARAH MARSH-REBELOTRUSTEE

VALERIE COOPERTRUSTEE

SUSAN URQUIDITRUSTEE

TAFFIN RAYPAST PRESIDENT

JANICE LOWENBERGTRUSTEE

ANN CLARE KESSLERTRUSTEE

ANNE VARICK LAUDERTRUSTEE

ARMANDO IBARRA JRTRUSTEE

ARTURO RODRIGUEZTRUSTEE

BILL VANDEWEGHETRUSTEE

CLAUDIO ROBERTSONTRUSTEE

DEMI ROGOZIENSKITRUSTEE

FERNANDO CASASEMPERETRUSTEE

FRANK ROGOZIENSKIASSISTANT SECRETARY

JACKI JOHNSONTRUSTEE

JAIMI LOMASTRUSTEE

JAMES KINNEYTREASURER

LESTER MACHADOTRUSTEE

JEANETTE FAVROT PETERSONTRUSTEE

JENNIFER FINDLEYTRUSTEE

JERI CRAWFORDTRUSTEE

JOAN FABIANOTRUSTEE

JOANIE OLEARYTRUSTEE

KAREN STONETRUSTEE

KEN CARIFFETRUSTEE

KIM SOKOL FULLERSECRETARY

LAURA EMBRYTRUSTEE

LAURA RAMSEYTRUSTEE

LAURIE MCGRATHTRUSTEE

About this charity

Recognized since: January 1935
Location: 1450 EL PRADO, SAN DIEGO, CA 92101-1618
County: San Diego
In care of: DAN ZISKO
Primary officer: DAN ZISKO, CFO

How to reach them

WebsiteVisit the charity’s website Phone(619) 232-7931

Filing and classification

Latest tax year: 2024
Tax period began: July 1, 2024
Return type: 990
Tax preparer: ALDRICH CPAS AND ADVISORS LLP
NTEE classification: Arts, Culture & Humanities (A510)