SAN DIEGO CONVENTION AND TOURIST BUREAU Charity Report

Public IRS 990 nonprofit record

SAN DIEGO CONVENTION AND TOURIST BUREAU

EIN 95-1812810 · Arts, Culture & Humanities (A)

What they do

to DRIVE VISITOR DEMAND to ECONOMICALLY BENEFIT THE SAN DIEGO REGION.

Before you give

Should I give to this charity?

Easy charity check

We do not have enough spending detail

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Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders31 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

$98.16spent for every $100 of revenueRevenue covered expenses this year.

$0.33in assets for every $1 spent this yearSome assets cannot be spent right away.

87.5%of its money came from giftsOther money may come from services or investments.

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Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Pay context: The highest compensation shown in this filing is $689,764 for JULIE COKER (PRESIDENT & CEO (THRU 11/30/24)). Compare pay with organizations of similar size and complexity.

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Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

Money in and money out

Revenue$54,233,449

Expenses$53,237,925

Annual surplus $995,524 Revenue was higher than expenses for this filing year.

See all reported dollar amounts

Revenue$54,233,449

Expenses$53,237,925

Assets$17,479,910

Income$54,233,449

Contributions$47,474,390

Grants given$10,000

Average grant$10,000

Accounting fees$71,585

People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

JULIE COKERPRESIDENT & CEO (THRU 11/30/24) · 40 hrs/week $689,764Base $653,556 · Other $36,208

KERRI KAPICHCHIEF OPERATING OFFICER · 40 hrs/week $440,806Base $410,364 · Other $30,442

KAVIN SCHIEFERDECKERCHIEF SALES OFFICER · 40 hrs/week $422,986Base $409,382 · Other $13,604

RICHARD MEZAVP & CHIEF FINANCIAL OFFICER · 40 hrs/week $327,997Base $301,272 · Other $26,725

ALTHEA SALASVP OF HUMAN RESOURCES (THRU 1/15/25) · 40 hrs/week $302,165Base $252,891 · Other $49,274

ANGELA RANALLISR NATIONAL SALES DIRECTOR · 40 hrs/week $293,433Base $260,430 · Other $33,003

ANA LETICIA LAWVP SALES · 40 hrs/week $271,866Base $223,018 · Other $48,848

KIM BORNEMANNATIONAL SALES DIRECTOR · 40 hrs/week $238,313Base $228,054 · Other $10,259

BRIAN HILEMONSR DIRECTOR PARTNERSHIPS · 40 hrs/week $229,237Base $191,559 · Other $37,678

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (31)

JULIE COKERPRESIDENT & CEO (THRU 11/30/24)

KERRI KAPICHCHIEF OPERATING OFFICER

KAVIN SCHIEFERDECKERCHIEF SALES OFFICER

RICHARD MEZAVP & CHIEF FINANCIAL OFFICER

ALTHEA SALASVP OF HUMAN RESOURCES (THRU 1/15/25)

ANGELA RANALLISR NATIONAL SALES DIRECTOR

ANA LETICIA LAWVP SALES

KIM BORNEMANNATIONAL SALES DIRECTOR

BRIAN HILEMONSR DIRECTOR PARTNERSHIPS

LYDIA BARTELLTREASURER

TRACY BORKUMDIRECTOR

TONY YOUNGDIRECTOR

TOM TABLERDIRECTOR (THRU 5/10/25)

TODD MCANINCHDIRECTOR

SHAWN DIXONCHAIR

SHAUN ROBINSONDIRECTOR (STARTED 7/1/24)

SAM ATTISHADIRECTOR (STARTED 7/1/24)

ANNIE FITZGERALDVICE CHAIR

MICHELLE METERDIRECTOR

MARTY GORSICHDIRECTOR

MARTHA GILMERDIRECTOR

DANIEL KUPERSCHMIDPRESIDENT & CEO (STARTED 3/19/25)

BRENDEN CARLINDIRECTOR (THRU 1/31/25)

KAZEEM OMIDIJIDIRECTOR

CECILIA MENEZESDIRECTOR

JODY BLACKINTONDIRECTOR

JAMIE LEMONSECRETARY

ILSA BUTLERDIRECTOR (STARTED 9/1/24)

HANNA ZAHRANDIRECTOR (STARTED 7/1/24)

ERIC JENKINSDIRECTOR

DENA ROADYDIRECTOR (STARTED 3/1/25)

About this charity

Recognized since: January 1955
Location: 750 B STREET, SAN DIEGO, CA 92101-8114
County: San Diego
In care of: RICHARD MEZA
Primary officer: RICHARD MEZA, CFO

How to reach them

WebsiteVisit the charity’s website Phone(619) 557-2848 Officer phone(619) 232-3101

Filing and classification

Latest tax year: 2024
Tax period began: July 1, 2024
Return type: 990
Tax preparer: CBIZ ADVISORS LLC
NTEE classification: Arts, Culture & Humanities (A)
IRS tax category: Arts, Culture & Humanities
Grant-giving organization: Yes