THE NEW CHILDRENS MUSEUM Charity Report

Public IRS 990 nonprofit record

THE NEW CHILDRENS MUSEUM

EIN 95-3619583 · Arts, Culture & Humanities (A520)

What they do

The New Childrens Museum (the Museum) In San Diego is An Arts-based Childrens Museum Whose Mission is to Stimulate Imagination, Creativity, and Critical Thinking In Children and Families Through Inventive, Engaging Experiences With Contemporary Art.The Museums Vision is to Address A Critical Need In Our Society and Become A Leader In Engaging Children Through Contemporary Art In Order to Help Develop The Skills Needed for The 21st Century. Its Virtual and Onsite Activities Build On Research About Brain Development, Play, and Engagement With Art.

Before you give

Should I give to this charity?

Easy charity check

Look at where the money went

Of every $100 spent, about $72.00 was reported for mission work. Use the spending picture below and ask what results that work produced.

Plain answer: A tax form cannot prove that a charity is doing good. It can show how the charity says it spent its money—and point out questions you should ask.

Basic facts we verified

IRS warning checkNo IRS revocation warning appears in this data.

Money report from 2024The charity has a recent tax report to read.

They explain their jobThe charity tells us what it is trying to do.

They name their leaders23 people are listed in the latest report.

You can reach themThey list contact information, so you can ask questions.

Money made simple

70.51%of revenue went to mission work72.0% of expenses · Program services

12.83%of revenue went to fundraising13.1% of expenses

$97.98spent for every $100 of revenueRevenue covered expenses this year.

14.64%of revenue went to management and office costs14.9% of expenses

$3.39in assets for every $1 spent this yearSome assets cannot be spent right away.

52.1%of its money came from giftsOther money may come from services or investments.

Ask these three easy questions

Who did you help? Ask for a recent story or report that shows real results.
What will my money do? Ask exactly what your gift will pay for.
Is this really the charity? Give only through its official website or confirmed phone number.

Pay context: The highest compensation shown in this filing is $245,600 for ELIZABETH BUTLER-HELLEWELL (CEO). Compare pay with organizations of similar size and complexity.

Bottom line: Do not decide from a name, mission statement, or tax status alone. Look at where the money went, then ask what changed, who was helped, and what your gift will do. YouCanGiveBack does not endorse or grade organizations.

Money

Financial picture

Tax year 2024

A plain-language look at the latest Form 990 figures available. These numbers help you ask better questions; they do not, by themselves, rate whether a charity is good or bad.

$100revenue

How each $100 of revenue was used

The large number compares each expense with revenue. The smaller number shows its share of total expenses.

Total reported revenue$6,055,866

Mission workProgram services$4,269,99470.51% of revenue72.0% of expenses

ManagementOffice and general costs$886,63414.64% of revenue14.9% of expenses

FundraisingAsking for donations$776,77312.83% of revenue13.1% of expenses

Revenue left after expensesReported annual surplus$122,4652.02% of revenueShown in gray on the chart

Total expenses$5,933,40197.98% of revenue

Gray means reported revenue left after expenses for this filing year. It does not necessarily mean cash sitting in a bank account.

Has the pattern changed?

Colored bars = expense mix: how each year’s expenses were divided. Total expenses vs. revenue shows whether the charity spent less or more than it received. The current filing is first.

YearExpense mixDetails

2024CurrentExpense mix: 72.0% mission · 14.9% management · 13.1% fundraisingTotal expenses: 97.98% of revenue

2023Expense mix: 67.8% mission · 19.5% management · 12.6% fundraisingTotal expenses: 106.07% of revenue

2022Expense mix: 71.2% mission · 16.2% management · 12.6% fundraisingTotal expenses: 92.77% of revenue

2021Expense mix: 69.6% mission · 14.1% management · 16.4% fundraisingTotal expenses: 104.27% of revenue

2020Expense mix: 71.8% mission · 14.7% management · 13.5% fundraisingTotal expenses: 111.92% of revenue

2019Expense mix: 78.8% mission · 13.2% management · 8.1% fundraisingTotal expenses: 108.14% of revenue

2018Expense mix: 79.0% mission · 13.2% management · 7.8% fundraisingTotal expenses: 114.58% of revenue

2017Expense mix: 79.9% mission · 12.3% management · 7.8% fundraisingTotal expenses: 113.52% of revenue

Money in and money out

Revenue$6,055,866

Expenses$5,933,401

Annual surplus $122,465 Revenue was higher than expenses for this filing year.

Reported spending amounts

Mission work means the Form 990 category called program services. These are reported accounting categories—not an independent measurement of results.

Mission work (program services)$4,269,994 · 72.0% of expenses

Management and office costs$886,634 · 14.9% of expenses

Fundraising$776,773 · 13.1% of expenses

See all reported dollar amounts

Revenue$6,055,866

Expenses$5,933,401

Assets$20,127,027

Income$6,121,782

Contributions$3,155,342

Mission work (program services)$4,269,994

Fundraising$776,773

Management and general$886,634

People

Leadership and board

Tax year 2024

Names, titles, time, and compensation below are reported by the organization on its Form 990.

People reported as paid

Person and titleCompensation

ELIZABETH BUTLER-HELLEWELLCEO · 40 hrs/week $245,600Base $232,597 · Other $13,003

REBEKAH HOOK-HELDCHIEF STRATEGIC · 40 hrs/week $163,993Base $161,673 · Other $2,320

GABRIELLE WYRICKCHIEF CURATOR · 40 hrs/week $152,311Base $140,652 · Other $11,659

ANNEKA VAN DONGENCFO · 40 hrs/week $128,017Base $119,246 · Other $8,771

CRAIG WINTERSDIRECTOR · 40 hrs/week $93,220Base $85,428 · Other $7,792

Compensation alone does not tell whether pay is reasonable. Consider the charity’s size, work, location, and results.

See everyone listed on the board or leadership roster (23)

ELIZABETH BUTLER-HELLEWELLCEO

REBEKAH HOOK-HELDCHIEF STRATEGIC

GABRIELLE WYRICKCHIEF CURATOR

ANNEKA VAN DONGENCFO

CRAIG WINTERSDIRECTOR

LAURIE MITCHELLDIRECTOR

WENDI MCKENNADIRECTOR

TREVOR MOOREDIRECTOR

TOM ROSSODIRECTOR

STEPHANIE EPSTEINDIRECTOR

REBECCA GENNAROBOARD CHAIR

MARYANNE PFISTERDIRECTOR

MARISOL RENDONDIRECTOR

LYNDA FORSHADIRECTOR

LINDSEY BARTELLDIRECTOR

LAWRENCE TAYLORDIRECTOR

JAMIE INNDIRECTOR

GREG GOSSARDVICE CHAIR

ELIZABETH PHELPSDIRECTOR

DENISE MONTGOMERYDIRECTOR

CLAUDIA AMEZCUADIRECTOR

BRENT DOUGLASSECRETARY

BILL PAYNEDIRECTOR

About this charity

Recognized since: January 1981
Location: 200 WEST ISLAND AVENUE, SAN DIEGO, CA 92101
County: San Diego
In care of: ELIZABETH BUTLER-HELLEWELL
Primary officer: ELIZABETH BUTLER-HELLEWELL, CEO

How to reach them

WebsiteVisit the charity’s website Emailinfo@thinkplaycreate.org Phone(619) 233-8792

Filing and classification

Latest tax year: 2024
Tax period began: January 1, 2024
Return type: 990
Tax preparer: LEAF & COLE LLP
NTEE classification: Arts, Culture & Humanities (A520)